Zapier + Auggie Integration Guide

Overview

Auggie provides AI-powered account research that analyzes a company's website and public data to produce pain scores, business problems, talking points, and product-fit assessments. With Zapier, you can trigger Auggie research automatically from any event in your workflow — a new CRM lead, a spreadsheet row, or a scheduled timer.

Prerequisites

• 1
  Auggie API key — create one at /api-keys (starts with aug_)
• 2
  Zapier account — Professional plan or higher for webhooks
• 3
  Auggie webhook registered — see the webhook setup section below

Single Research — Webhook Approach

1. 1
   Create a Zap with Webhooks by Zapier > Catch Hook as the trigger. Copy the generated webhook URL.
2. 2
   Register that URL with Auggie via POST /v1/webhooks/register:

   Copycurl -X POST https://auggie.app/v1/webhooks/register \
     -H "Authorization: Bearer aug_your_key" \
     -H "Content-Type: application/json" \
     -d '{"url": "https://hooks.zapier.com/hooks/catch/YOUR_HOOK_ID"}'

3. 3
   Create a separate Zap with your desired trigger (Schedule, new Google Sheets row, etc.) and add Webhooks by Zapier > Custom Request as the action.
4. 4
   Configure the Custom Request to POST to https://auggie.app/v1/research
5. 5
   Set headers:

   Key	Value
   Authorization	Bearer aug_your_key
   Content-Type	application/json

6. 6
   Set the request body (Data field):

   Copy{"company_url": "https://example.com"}

7. 7
   When research completes, Auggie sends the results to your Catch Hook Zap automatically.
8. 8
   Add downstream actions in the Catch Hook Zap: Google Sheets, Slack, email, CRM update, etc.

Single Research — Polling Approach

1. 1
   Trigger — Schedule, new Google Sheets row, or any other trigger.
2. 2
   Webhooks by Zapier > Custom Request — POST to /v1/research with headers and data as shown in the webhook section above.
3. 3
   Delay by Zapier — 30 seconds (Zapier minimum).
4. 4
   Another Custom Request — GET the research result:

   CopyGET https://auggie.app/v1/research/{{steps.2.job_id}}

   Use the same Authorization and Content-Type headers.

5. 5
   Filter by Zapier — Only continue when status equals completed.

Bulk Research

1. 1
   Use Code by Zapier (JavaScript) to collect URLs from previous steps into an array:

   Copy// Code by Zapier — JavaScript
   const urls = inputData.urls.split(',').map(u => u.trim());
   output = [{ company_urls: JSON.stringify(urls) }];

2. 2
   Custom Request — POST to /v1/research/bulk:

   Copy{
     "company_urls": ["https://acme.com", "https://globex.com"],
     "name": "Zapier bulk import"
   }

3. 3
   Use a Catch Hook Zap (as described in the webhook section) to receive completed results via webhook.

Using Results

Zapier flattens nested JSON objects using double underscores. When referencing Auggie result fields in downstream steps, use this format:

Key fields: composite score, pain score, talking_points, business_problems, product_fit.

Troubleshooting