Make + Auggie Integration Guide

Overview

Auggie is an AI-powered account research tool that analyzes company websites and public data to produce structured research reports — including pain scores, business problems, talking points, and product fit analysis.

This guide covers three ways to integrate Auggie into your Make (formerly Integromat) scenarios:

• Webhook-based — fire-and-forget with async delivery (recommended)
• Polling-based — synchronous wait loop within a single scenario
• Bulk research — submit many companies at once

Prerequisites

• 1
  Auggie API key — create one at /api-keys (starts with aug_)
• 2
  Make account — free or paid, at make.com
• 3
  Auggie webhook registered — see the webhook scenario section below

Single Research — Webhook Scenario

1. 1
   Create a new scenario. Add a Webhooks > Custom webhook trigger module. Copy the generated webhook URL.
2. 2
   Register the webhook URL with Auggie by calling POST /v1/webhooks/register:

   Copy{
     "url": "https://hook.make.com/your-webhook-url",
     "events": ["research.completed"]
   }

3. 3
   In a separate scenario, add an HTTP > Make a request module. Configure it to POST to https://auggie.app/v1/research.
4. 4
   Set headers:

   • Authorization: Bearer aug_your_key
   • Content-Type: application/json
5. 5
   Set the request body and check Parse response:

   Copy{
     "company_url": "https://example.com"
   }

6. 6
   When research completes, Auggie sends the results to your webhook trigger in Scenario 1.
7. 7
   Add downstream modules to Scenario 1 — Google Sheets, Slack, email, or any other action.

Copy{
  "event": "research.completed",
  "job_id": "job_abc123",
  "company_url": "https://example.com",
  "scores": {
    "composite": 72,
    "pain": 81,
    "product_fit": 68
  },
  "sections": {
    "talking_points": "...",
    "business_problems": "...",
    "product_fit": "..."
  }
}

Single Research — Polling Scenario

If you prefer to keep everything in one scenario without webhooks, you can poll for results.

1. 1
   HTTP > Make a request: POST to https://auggie.app/v1/research with Authorization and Content-Type headers. Body: {"company_url": "https://example.com"}. Check Parse response.
2. 2
   Sleep module: wait 5 seconds.
3. 3
   HTTP > Make a request: GET https://auggie.app/v1/research/{{1.body.job_id}}. Same Authorization header. Check Parse response.
4. 4
   Router module:

   • Route 1 — Filter: status != completed → loops back to Sleep module
   • Route 2 (fallback) → continues to downstream modules

Bulk Research

Process many companies at once by combining Google Sheets with the bulk research endpoint.

1. 1
   Google Sheets > Search Rows module — pull company URLs from a spreadsheet column.
2. 2
   HTTP > Make a request: POST to https://auggie.app/v1/research/bulk with this body:

   Copy{
     "company_urls": {{map(2.bundles; "company_url")}},
     "name": "Make bulk import"
   }

3. 3
   Use the webhook or polling approach to collect results as they complete.

Using Results

Access research fields in Make using expression syntax. Here are common fields you will reference:

Troubleshooting